Cairo – September 12 (SEE): Apple Inc is to launch today new iPhones which is expected to blast further past the $1,000 price barrier.
According to Reuters, Apple’s market capitalization has passed $1 trillion and the company needs to sustain revenue growth from its signature product even as global demand for smart phones plateaus. One way to do that is to get people to buy more expensive phones.
The new top model is expected to have a 6.5-inch (16.5-cm) screen with an edge-to-edge display and be called the iPhone X Plus or Max. It would have an OLED display with richer colors, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X.
A second phone with a 5.8-inch OLED display, likely called the iPhone Xs, would be similar to the iPhone X but with an improved processor.
But it is a third expected model with 6.1-inch display, potentially called the iPhone 9, that has intrigued analysts most. The big display is expected to use lower-cost LCD technology but look more like last year’s iPhone X than the iPhone 8, which itself looked similar to phones going back to 2014’s iPhone 6.
Rival Samsung Electronics Co Ltd has a few models that cost nearly as much as Apple models, but the bulk of its lineup, like that of other phone makers, consists of cheaper models.
In addition to new models, Apple is also expected to unveil a gold-color option for the two new OLED-screened phones, a new version of its wireless Airpods earbuds with wireless charging and a new version of its Apple Watch with a bigger display. It also is expected to release a wireless charging mat that will be able to charge several devices at once.
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